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Look & Feel A Size Smaller With NYDJ

Not Your Daughter's Jeans Sarah Boot Leg Premium Denim

Not Your Daughter's Jeans Sarah Boot Leg Premium Denim

Founded in 2003, Not Your Daughter’s Jeans introduced a revolutionary jean that was both comfortable and figure-flattering, igniting a cult following among women worldwide. Every NYDJ style features the brand’s signature Lift Tuck® technology, which flattens the stomach, lifts and subtly reshapes your curves so you look and feel a full size smaller. NYDJ is available through better department stores and boutiques in 30 countries worldwide. NYDJ denim is crafted in the United States with the highest quality standards and attention to detail.

One Fit, Many Styles

Every pair of NYDJ’s is made to fit exactly the same from the hips through the thighs. Our universal fit makes it simple to get the same flattering fit in every pair you choose — no matter what style.

Lift & Tuck

NYDJ technology actually lifts and subtly reshapes your curves so you look great in jeans. NYDJ’s revolutionary criss cross panel design fattens your stomach and instantly makes you look a full size smaller.

Shop Not Your Daughter’s Jeans at Naturals Inc.

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